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What we've learned
Some of the thinking and learning that has shaped Good Growth so far.
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'Premiums' don't work for regeneration
Environmentally conscious brands shouldn't pay premiums to source "sustainable" materials. Instead they should invest in landscapes.
Nick Keppel-Palmer
Aug 6, 20245 min read
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Lying cows. Measuring regeneration.
Should we put a number on nature? How can we tell if rangelands are regeneration is working? Can lying cows tell you it's raining?
Nick Keppel-Palmer
Jun 24, 20244 min read
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Just $1? Undervaluing conservation
Conservation is intrinsically valuable - but that value can't be recognised within commodity supply chains
Nick Keppel-Palmer
Dec 13, 20226 min read
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Business is screwing up nature
If a single commodity supply chain penetrates a landscape it creates a massive environmental and economic distortion. Time for change.
Nick Keppel-Palmer
Nov 21, 20227 min read
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