Nick Keppel-Palmer
'Premiums' don't work for regeneration
Environmentally conscious brands shouldn't pay premiums to source "sustainable" materials. Instead they should invest in landscapes.
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What we've learned
Some of the thinking and learning that has shaped Good Growth so far.
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Nick Keppel-Palmer
Jun 244 min read
Lying cows. Measuring regeneration.
Should we put a number on nature? How can we tell if rangelands are regeneration is working? Can lying cows tell you it's raining?
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Nick Keppel-Palmer
Apr 161 min read
The problem with your cashmere sweater
Fast Company on cashmere and Mongolia. Grateful for the shout out for Good Growth. Our perspective comes from seeing the apparel chains...
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Nick Keppel-Palmer
Apr 29, 20234 min read
Goats, wind and dust.
The Gobi: 30 years ago the pastures were healthy. Now there are way too many animals in a place full of dust and wind. What happened?
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Nick Keppel-Palmer
Jan 12, 20233 min read
Too many goats
There are 50 million too many animals on the Mongolian rangelands. Livestock reduction is a precondition for regeneration. But it's hard.
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Nick Keppel-Palmer
Dec 13, 20226 min read
Just $1? Undervaluing conservation
Conservation is intrinsically valuable - but that value can't be recognised within commodity supply chains
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Nick Keppel-Palmer
Nov 21, 20227 min read
Business is screwing up nature
If a single commodity supply chain penetrates a landscape it creates a massive environmental and economic distortion. Time for change.
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Nick Keppel-Palmer
Feb 18, 20226 min read
Buy-in not buying. The marketing of 'good'
Sustainability is not a product feature. How we market "good" needs to be an appeal to values and identity.
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Nick Keppel-Palmer
Nov 2, 20215 min read
Keeping it Simple? Now that's Stupid
The pursuit of Silver Bullets and an obsession with standards are not helping with climate "What's the single most effective thing I can...
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Nick Keppel-Palmer
Sep 3, 20213 min read
Regenerative Fund for Nature supports Good Growth in Mongolia
A Good day for Good Growth We're thrilled that Kering and Conservation International's "Regenerative Fund for Nature" has chosen to...
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Nick Keppel-Palmer
Jun 23, 20214 min read
Work with nature, design for place
Regenerative businesses don't have 'supply chains' Not in the conventional sense at least. As we start making our first products through...
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Nick Keppel-Palmer
Feb 22, 20215 min read
How brands can restore nature
We forgot not just who we were, but where we were The past year or so has been like waking from a dream. Once we started building the...
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Nick Keppel-Palmer
Jan 26, 20219 min read
How to reconnect humans to nature?
Humans have become disconnected from nature - if we're going to fix the planet we need to fix that.
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Nick Keppel-Palmer
Sep 17, 20206 min read
Place - not product - is at the heart of regenerative business
Product centric, industrialised businesses can never be regenerative. A regenerative business must subordinate product to place.
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Nick Keppel-Palmer
Aug 28, 20205 min read
Chigertei
A glimpse at our pilot ecosystem in western Mongolia About 36 very bumpy hours in a Land Cruiser from Ulaan Bataar will take you west to...
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Nick Keppel-Palmer
Aug 27, 20205 min read
Our bottom line: environment first
We became extractive and we did not notice. Time to to reset our notion of "what matters".
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mandar jayawant
Mar 28, 20205 min read
We have become slaves to consumption - it is destroying the world
From next week my partner and I can no longer live together. I am not a citizen in this bit of Asia and do not perform an "essential"...
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mandar jayawant
Mar 12, 20203 min read
Going Beyond Brand Bullshit
William Gibson’s novel The Peripheral is a great novel. In it a character from the past has to pretend to be, in the present, a...
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mandar jayawant
Mar 9, 20202 min read
International Financial Institutions in Tomorrow’s Capitalism
For a while now, International Finance Institutions have been trying to integrate their activities better with the wider economic and...
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Nick Keppel-Palmer
Feb 28, 20205 min read
Because we're big....the size delusion
Get married for love For much of my working life I've wrestled with the problems of partnership - or rather the wrong partners in...
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