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  • Writer's pictureNick Keppel-Palmer

The problem with your cashmere sweater

Fast Company on cashmere and Mongolia. 

Grateful for the shout out for Good Growth. Our perspective comes from seeing the apparel chains through the lens of the landscape. Unfortunately it's really very hard for supply chain owners to see that end of the chain. So the landscape impact is shrouded in opacity. 

There's so much good the apparel industry could do for the regeneration of landscapes - not just by relieving volume pressure and raising prices, but also by recognising and working with all the other fabulous (and diverse) materials in the landscape - from sheep, camels, horses, yaks...diverse chains to foster and encourage biodiversity.

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