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What we've learned
Some of the thinking and learning that has shaped Good Growth so far.
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The problem with your cashmere sweater
Fast Company on cashmere and Mongolia. Grateful for the shout out for Good Growth. Our perspective comes from seeing the apparel chains...
Nick Keppel-Palmer
Apr 16, 20241 min read
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Goats, wind and dust.
The Gobi: 30 years ago the pastures were healthy. Now there are way too many animals in a place full of dust and wind. What happened?
Nick Keppel-Palmer
Apr 29, 20234 min read
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Too many goats
There are 50 million too many animals on the Mongolian rangelands. Livestock reduction is a precondition for regeneration. But it's hard.
Nick Keppel-Palmer
Jan 12, 20233 min read
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Just $1? Undervaluing conservation
Conservation is intrinsically valuable - but that value can't be recognised within commodity supply chains
Nick Keppel-Palmer
Dec 13, 20226 min read
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Business is screwing up nature
If a single commodity supply chain penetrates a landscape it creates a massive environmental and economic distortion. Time for change.
Nick Keppel-Palmer
Nov 21, 20227 min read
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Buy-in not buying. The marketing of 'good'
Sustainability is not a product feature. How we market "good" needs to be an appeal to values and identity.
Nick Keppel-Palmer
Feb 18, 20226 min read
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Keeping it Simple? Now that's Stupid
The pursuit of Silver Bullets and an obsession with standards are not helping with climate "What's the single most effective thing I can...
Nick Keppel-Palmer
Nov 2, 20215 min read
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Regenerative Fund for Nature supports Good Growth in Mongolia
A Good day for Good Growth We're thrilled that Kering and Conservation International's "Regenerative Fund for Nature" has chosen to...
Nick Keppel-Palmer
Sep 3, 20213 min read
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Work with nature, design for place
Regenerative businesses don't have 'supply chains' Not in the conventional sense at least. As we start making our first products through...
Nick Keppel-Palmer
Jun 23, 20214 min read
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How brands can restore nature
We forgot not just who we were, but where we were The past year or so has been like waking from a dream. Once we started building the...
Nick Keppel-Palmer
Feb 22, 20215 min read
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How to reconnect humans to nature?
Humans have become disconnected from nature - if we're going to fix the planet we need to fix that.
Nick Keppel-Palmer
Jan 26, 20219 min read
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Place - not product - is at the heart of regenerative business
Product centric, industrialised businesses can never be regenerative. A regenerative business must subordinate product to place.
Nick Keppel-Palmer
Sep 17, 20206 min read
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Chigertei
A glimpse at our pilot ecosystem in western Mongolia About 36 very bumpy hours in a Land Cruiser from Ulaan Bataar will take you west to...
Nick Keppel-Palmer
Aug 28, 20205 min read
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Our bottom line: environment first
We became extractive and we did not notice. Time to to reset our notion of "what matters".
Nick Keppel-Palmer
Aug 27, 20205 min read
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We have become slaves to consumption - it is destroying the world
From next week my partner and I can no longer live together. I am not a citizen in this bit of Asia and do not perform an "essential"...

mandar jayawant
Mar 28, 20205 min read
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Going Beyond Brand Bullshit
William Gibson’s novel The Peripheral is a great novel. In it a character from the past has to pretend to be, in the present, a...

mandar jayawant
Mar 12, 20203 min read
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International Financial Institutions in Tomorrow’s Capitalism
For a while now, International Finance Institutions have been trying to integrate their activities better with the wider economic and...

mandar jayawant
Mar 9, 20202 min read
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Because we're big....the size delusion
Get married for love For much of my working life I've wrestled with the problems of partnership - or rather the wrong partners in...
Nick Keppel-Palmer
Feb 28, 20205 min read
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Making buying stuff a political act
Can we politicise consumption - to distinguish between buying stuff that restores natural and human capital as opposed to depletes it?
Nick Keppel-Palmer
Feb 28, 20203 min read
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Artisan wine
This is the first of a handful of small batch artisan wines. It's a project with masses of potential. Georgia is a nation of winemakers...
Nick Keppel-Palmer
Feb 4, 20201 min read
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